Client - HomeKing

Sector - Children early education

Responsibilities - Research & strategy, service design, content design, product and visual design.

Objective - Generate family-oriented service design concept that falls under the competion theme "Home".

Project duration - 3 months

Project Overview

HOME-VENTURE冒险家家

A collaborative role-playing cardboard game for children.

一个款专为儿童设计的协作类“过家家”卡牌桌游。

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This is a subtle way to help children develop a sense of family responsibility, empathy and early gender equality education through small games.

通过潜移默化的方式

帮助孩子塑造家庭责任感，培养同理心和早期性别平等教育。

Vision 愿景

Inspiring a new generation with respect, tolerance, inclusion, excellence, and responsibility.

激发具备尊重、宽容、包容、卓越和负责任的

新一代

Mission 任务

To promote the early education of each child, not only to generate a sense of responsibility for themselves, social/emotional and cognitive development but also to develop empathy for others in their environment and to help serve each family to develop an atmosphere of mutual respect to love and be loved.

促进每个孩子的早期教育，不仅仅产生对自己的责任感，社交/情感和认知发展，更是培养对环境中他人的同理心。帮助服务每个家庭形成爱与被爱的互相尊重的氛围。

Covid-19 Lockdown led to Signifcant Increase in Family Conflicts

In China, After the outbreak of COVID-19 in 2019,

the number of divorces increased by in 2020.

在中国，在2019年爆发COVID-19之后, 2020年的离婚数量增加了

60%

Research 调研

The Impact of conflict on children 冲突对儿童的影响

0-7 years old - important stage in life 人生的重要阶段

“ From birth to the age of 7 is an important period in life, solid foundation must be built upon children’s habits, language, talents, thoughts, attitudes, emotion during this period. ”

从出生到7岁是人生的重要时期，必须在这一时期

为儿童的习惯、语言、天赋、思想、态度、情感打下坚实的基础。

--- Heqin Chen陈鹤琴，

Children Educator儿童教育家

Research

How can children get the most out of it at this age？如何为孩子未来全面的发展奠定基础？

Interactive Learning 互动式学习

A process of comprehension and understanding of application and knowledge that requires the student to ...

一个全面理解和应用知识的过程，需要学生...

not just consume but engage with the lesson. 不仅吸收而且参与课程
get hands-on, real-world approach to education. 动手实践的学习方法

Role Play 角色扮演

" When a child engaging in pretend play (or dramatic play) takes on a role of a person, animal or other being and acts out a scenario "

“ 让孩子参与假装游戏（或戏剧游戏），扮演一个人、动物或其他生物的角色并表演一个场景。”

Persona 用户画像

Storyboard 故事板

Scenario#1

Scenario#2

Scenario#3

Scenario#4

Scenario#5

Some of today's social phenomena (ex.men should work, women should stay at home) have largely formed children's inherent impression of the power between men and women.

如今的一些社会现状（比如：男主外女主内）很大程度地形成了孩子对于男女权力的固有印象。

We believe that by reshaping the perception of this aspect can fundamentally alleviate the problem.

我们认为从重塑对于这方面的认知才能根本地缓解问题。