Client - HomeKing
Sector - Children early education
Responsibilities - Research & strategy, service design, content design, product and visual design.
Objective - Generate family-oriented service design concept that falls under the competion theme "Home".
Project duration - 3 months
A collaborative role-playing cardboard game for children.
This is a subtle way to help children develop a sense of family responsibility, empathy and early gender equality education through small games.
Inspiring a new generation with respect, tolerance, inclusion, excellence, and responsibility.
To promote the early education of each child, not only to generate a sense of responsibility for themselves, social/emotional and cognitive development but also to develop empathy for others in their environment and to help serve each family to develop an atmosphere of mutual respect to love and be loved.
Covid-19 Lockdown led to Signifcant Increase in Family Conflicts
In China, After the outbreak of COVID-19 in 2019,
the number of divorces increased by in 2020.
The Impact of conflict on children 冲突对儿童的影响
0-7 years old - important stage in life 人生的重要阶段
“ From birth to the age of 7 is an important period in life, solid foundation must be built upon children’s habits, language, talents, thoughts, attitudes, emotion during this period. ”
--- Heqin Chen陈鹤琴，
How can children get the most out of it at this age？如何为孩子未来全面的发展奠定基础？
Interactive Learning 互动式学习
A process of comprehension and understanding of application and knowledge that requires the student to ...
not just consume but engage with the lesson. 不仅吸收而且参与课程
get hands-on, real-world approach to education. 动手实践的学习方法
Role Play 角色扮演
" When a child engaging in pretend play (or dramatic play) takes on a role of a person, animal or other being and acts out a scenario "
Some of today's social phenomena (ex.men should work, women should stay at home) have largely formed children's inherent impression of the power between men and women.
We believe that by reshaping the perception of this aspect can fundamentally alleviate the problem.
Problem Statement 问题陈述
How might we redesign the children's role-play experience so that they gain educational value through the process of playing？
Content - Scenarios & Family Roles
游戏内容 - 游戏场景及家庭角色
Content - 4 kinds of Functional Cards